A growing divide is developing between those companies that, see the value of business analytics and are transforming themselves to take advantage of these new found opportunities, and those that have yet to embrace them.
Based on our experience with a broad spectrum of organizations in multiple industries, we see that three key competencies enable organizations to build competitive advantage using analytics: (1) information management, (2) analytics skills and tools, and (3) data-oriented culture.
Taking advantage of new business models and new data, unexpected competitors are emerging and familiar customers are demanding unprecedented attention. Disruptions like these create a widening set of opportunities for players at every level. With a full range of analytics capabilities governed by an integrated analytics strategy, organizations can be better positioned to widen or narrow the distance between themselves and competitors to their own best advantage.